Trond is a startup developing an agentic AI system backed by some of the biggest names in the UK film business. It is set to revolutionise film production methods, dramatically increase profit margins and unleash creativity in independent film storytelling.
Cinema stands at a crossroads. The traditional production model has become unsustainably expensive, while ambitious films - especially those driven by auteurs and independent producers - have become almost impossible to make.
New AI tools, though powerful, are fractured and creatively illiterate. None of them understand film grammar, collaboration, or the emotional intelligence that defines great storytelling.
What's missing isn't another plug-in or workflow, but a new medium of filmmaking: one that merges human creativity and machine capability within a shared cinematic language.
Trond is built for this future - a system designed by producers for producers, inclusive of real directors, actors, cinematographers, costume designers, and the human collaborative process that defines cinema.
At the heart of Trond is an agentic intelligence capable of orchestrating models, people, and ideas - a canonical framework for intelligent cinema. It is not a replacement for filmmaking, but its reinvention: where artistry, speed, and economics coexist.